E-G+G is a small on-line start-up company in Hong Kong. In Chinese, E-G+G is called "雞蛋仔”. The company started the business in 2015, and mainly focusing on doing the import food business. The purpose to focusing on the import is to attract young customers and share the market with 759STORE.

Egg waffle is one of the most popular "street snacks” in Hong Kong that always ranked No.1 in the top 100 popular HK street snack. It represent a kind of tasty snack that makes people feel happy. However, this is what our company want customers feel.

Moreover, egg waffle is a collective memory of Hong Kong people that nearly everyone in Hong Kong know it.